In 2014, Dani Prado moved from Brazil to Connecticut with her husband and son as a result of her husband's work. The now 41-year-old had been a marketing manager for years in her native Sao Paulo but "when we came to the United States, I figured out that it was my chance to reinvent myself, reinvent my career," she says.
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"I always had a dream to have my own business," she says, and when she considered what she loved and was always good at, it occurred to her home organizing could be the service to offer. Prado took courses and read books>'I started charging by the hour' and then found a better pricing structure
Even before Prado started offering her services>Realizing a room's design 'needs to be aesthetic'
After a few years of focusing just>Positioning herself as a 'premium' business
These days, Prado offers three packages on Fiverr. The basic package, which transforms one room and costs $295, the standard, which transforms two rooms and costs $560, and the premium, which transforms three rooms and costs $795. Each comes with mood boards, a design plan, a shopping list, and a video guide.
Prado's services in the category are among the highest priced on the site. But she stands by that decision and it seems to be working. "This is my strategy to positioning myself" as a premium business, she says. "Premium in delivery, premium in quality, premium in experience."
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